
60 Years of Memories
A Drive Down Memory Lane with Joe & Mrs. Feller
We recently captured Joe talking with his mom about some of her favorite memories from the early days.
We hope that you enjoy these short clips and the stories she shared about the different products we’ve carried, Mr. & Mrs. Feller’s date nights at the store, and Joe’s early days at Heinold & Feller.
Heinold & Feller opened its doors in 1958 at the same location we are still at on Lincolnway, in Valparaiso. The business started as a Firestone dealer selling tires, bikes, fans, televisions and more. Inventory has changed a little over the years and our business has grown to offer automotive services and lawn and garden products.
Mrs. Feller is so appreciative for the ongoing support from the Northwest Indiana community.